Assume you have a website, landing page, e-commerce site, or simply a blog. In either case, it serves a purpose, whether it is to sell a product, a service, or to get people to subscribe to your mailing list. However, things aren't going as well as you had hoped.
“User experience (UX)”, focuses on a deep understanding of users, their needs, their value and their limitations. In short, it's all about how we can give visitors the most meaningful and worthwhile experience possible.
A good user experience means:
When a site is mobile-friendly, mobile searchers are more likely to use it and complete a purchase. According to a Google study, websites developed without the mobile consumer in mind, irritate consumers and increase their likelihood of leaving five-fold. Consumers are doing more on mobile devices, such as shopping and product research, and when they do, they look for content that meets their on-the-go needs.
According to a recent Google survey of mobile users, 72% of users believe it is vital for websites to be mobile-friendly, while 96% have visited a site that does not operate properly on their device and 79% stating they'll go back to search and try to find another site that meets their needs. Unfortunately for e-commerce businesses, 61% stated they are inclined to abandon the site if it is not mobile-friendly.
So what user experience are consumers looking for in a website?
The following UX statistics highlight the importance of user experience design.
The bottom line of these UX statistics is that businesses should spend money and time on user experience design. So if you are looking to improve the user experience of your website or simply want an efficient website to be built, give us a shout. We at ThinkLab Communications, can help you in analyzing your website and start optimizing your website for a better, effective user experience.