In today's digital age, videos have become an essential part of any B2B or B2C marketing strategy. According to a recent industry research 83% of businesses say that videos have helped them generate leads. Additionally, another survey pointed out that online videos makes up more than 82% of all consumer internet traffic and videos on social media can increase organic reach by up to 48%.
Given the increasing use of video in the digital world, it is clear that creating effective videos for your business is more important than ever. In fact, adding a video to a landing page on your website can increase conversions by up to 80%.
Let’s explore some tips to help you create videos that will engage your audience and achieve your business objectives:
Define your target audience: Before you start including videos as part of your marketing activities, it's important to know who your target audience is. This will help you tailor the content, style, and tone of your video to appeal to your audience.
Choose the right format and category: There are different formats or types of videos that you can create – 2D/3D animation videos, live-action videos or a mix of both. Similarly, there are various categories in which you can create videos for, such as company overview, explainer videos, product demos, TVCs, digital advertisements, customer testimonials, vlogs etc. Choose the right category that meets your business objectives and opt for the right format that best suits your message and audience.
Tell a story: People are more likely to engage with your videos, that tells a story. Use a narrative structure to convey your message and create an emotional connect with your audience.
Keep it short and sweet: Attention span on digital mediums is short, so it's important to keep your videos concise. Aim for videos that are no longer than 2-3 minutes, and make sure to get to the point quickly.
Use high-quality visuals and audio: The quality of your visuals and audio can make or break a video and also your brand value. Use high-resolution images and footage (live action or stock), and make sure the lighting and sound are good. Therefore, it is important to choose the right video production agency as your partner that offers the best production standards for your videos.
Optimize for different platforms: Different platforms, such as, your website, YouTube, Facebook, Instagram, LinkedIn, TikTok, LinkedIn, Twitter etc. offer various types of video formats to present your videos in an interesting way. Make sure your videos are optimized for the platforms that you have chosen to publish them.
Include a call-to-action: Your videos should have a clear call-to-action, depending on the nature of your business such as your website or online store URL, contact details to connect or to make a purchase. Make it easy for viewers to take the next step by including a link or button in the video or in the video description.
Measure and analyze: It is very important to track the performance of your videos using analytics tools. The analysis will help in identifying the viewer behaviour with your videos and make data-driven decisions on improving your video strategy.
By following these tips, you can create effective videos for your business that will engage your audience and help you achieve your business goals. Remember to be consistent with your video content and to always measure and analyze the performance of your videos to optimize your strategy.
To learn more on how ThinkLab can help you create effective videos to achieve your business objectives, contact us.