Zurich wanted to create a fun campaign to celebrate International Men's Day by drawing awareness to prostate cancer and other health issues in men.
We created a campaign that included social media posts, and most importantly a filter on Instagram that generated a lot of buzz during that phase.
Overall the social media engagement rates during the campaign peaked, due to the attractive designs and innovative ideas behind the campaign. The key to the campaign was the Instagram filter that generated an engagement rate of 12%, way higher than the industry benchmark.
Client: Zurich ME