Thinking through

Assume you have a website, landing page, e-commerce site, or simply a blog. In either case, it serves a purpose, whether it is to sell a product, a service, or to get people to subscribe to your mailing list. However, things aren’t going as well as you had hoped.

What is User Experience?

“User experience (UX)”, focuses on a deep understanding of users, their needs, their value and their limitations. In short, it’s all about how we can give visitors the most meaningful and worthwhile experience possible. 

A good user experience means:

• The user visited your website
• Scrolled through the different website pages
• Understood what the website is all about, and
• Finally, got what they wanted.

When a site is mobile-friendly, mobile searchers are more likely to use it and complete a purchase. According to a Google study, websites developed without the mobile consumer in mind, irritate consumers and increase their likelihood of leaving five-fold. Consumers are doing more on mobile devices, such as shopping and product research, and when they do, they look for content that meets their on-the-go needs.

According to a recent Google survey of mobile users, 72% of users believe it is vital for websites to be mobile-friendly, while 96% have visited a site that does not operate properly on their device and 79% stating they’ll go back to search and try to find another site that meets their needs. Unfortunately for e-commerce businesses, 61% stated they are inclined to abandon the site if it is not mobile-friendly. 

So what user experience are consumers looking for in a website? 

• Site Speed: 5 seconds or less loading time
• Big, easy to use mobile buttons
• Does your content make their time spent on the website worthwhile?
• Is your website easy to navigate?
• Does your brand identity, content or service builds trust and belief of the user?

The following UX statistics highlight the importance of user experience design. 

• The return of $100 (ROI = 9,900 percent) is achieved for each $1 invested in UX. 
• When images don’t load or take too long to load, 39% of people will stop engaging with the content. 
• According to 85% of adults, a company’s mobile website should be as excellent as or better than its desktop website. 
• After a negative user experience, 88% of users are less likely to return to a website. 
• If a website isn’t mobile-friendly, mobile users are 5 times more likely to quit a task. 
• When a website takes longer than 3 seconds to load, 40% of visitors abandon it. 
• 70% of people glance at bulleted lists. The percentage of people who look at lists without bullet points is 55%. 

The bottom line of these UX statistics is that businesses should spend money and time on user experience design. So if you are looking to improve the user experience of your website or simply want an efficient website to be built, give us a shout. We at ThinkLab Communications, can help you in analyzing your website and start optimizing your website for a better, effective user experience.