A case study video showcasing the various initiatives that Rennie undertook for Ramadan 2020 to ensure share of mind during a very tough phase that included lockdowns and social distancing.
With the onset of COVID-19, 2020 was going to be a very different Ramadan year where families spent time away from their loved ones.
We created a digital campaign in partnership with Webedia and Facebook that made Rennie one of the first healthcare brands to adopt AR technology in their communication.
The campaign reached 54M viewers, 22M impressions on social media, and the AR game had 18K captures with 364K impressions. This campaign saw the best engagement rate that Rennie ever had in any of their previous social media campaigns.