Zurich Middle East wanted to raise awareness on how people can make wise choices from their annual salary bonus to protect them and their loved ones, by investing in financial products.
We created campaign in two phases (1) Awareness, to build audience reach and (2) retargeted lead generation on social.
The campaign saw 335 leads (70 from phase 1 and 265 from phase 2). Achieved 165% of the target conversions and 61% of the cost per lead target. Traffic to the website increased by 84% during this phase.