ThinkLab Communications


IKEA - Bully a Plant

At ThinkLab, we were honored to collaborate with IKEA on a powerful campaign to raise awareness on Anti-Bullying Day. Leveraging our expertise in videos and creatives, we devised an innovative and impactful experiment that showcased the profound impact of words on individuals. Our project involved two identical pot plants, one exposed to positive messages and the other to negative messages, set up within a school environment.

The experiment aimed to visually demonstrate to children the true power of words and the effect they can have on living beings. Through a captivating video, we documented the transformation of the pot plants, visually illustrating how positive words nurtured growth and vitality, while negative words had a detrimental effect on the plant’s well-being.

This unique and thought-provoking campaign effectively raised awareness on the consequences of bullying and the importance of fostering a positive and supportive environment. By aligning with IKEA’s values of promoting inclusivity and kindness, the project served as a powerful reminder to children and adults alike about the significance of their words and actions.

The video we produced garnered significant attention and engagement, sparking meaningful conversations and inspiring positive change. The campaign not only showcased IKEA’s commitment to social responsibility but also positioned the brand as an advocate for creating a more compassionate and empathetic society.

At ThinkLab, we take pride in crafting creatives that provoke thought, evoke emotions, and drive meaningful impact. The IKEA Anti-Bullying Day campaign stands as a testament to our dedication to using our creative expertise to make a difference in the world. Let us be your partner in delivering innovative and impactful campaigns that resonate with your audience and drive positive change in the communities you serve. Together, we can create a brighter and more compassionate future.

Client: IKEA

Category: Videos, Creatives