Zurich Middle East ultimate goal is to empower you to be ready for life. Guided by values this manifesto is a reflection of their commitment. We partnered with them to bring this message alive with this impactful video.
Zurich Middle East, wanted people to believe that only by being open and honest about life's challenges, can you take optimistic action to secure your future while protecting those you love.
We created an omni-channel video campaign and pushed the video organically on social media and ran programmatic ads.
1.3M+ unique views in the region. The overall view rate at 61% is above industry benchmarks (40%). View rate of 44% on LinkedIn -the benchmark is around 15%. Programmatic ads got 500k views.