Elevit - First 1000 Days
The Elevit 1000 Days campaign is a comprehensive digital marketing initiative by Bayer aimed at promoting the significance of providing a healthy start for babies. The campaign emphasizes the crucial role of mothers in nourishing and supporting the development of their children from the planning stage through pregnancy and into the breastfeeding phase. Our video production team was entrusted with the task of creating visually compelling and emotionally resonant videos to drive home the message and engage the target audience effectively.
The primary objective of the Elevit 1000 Days campaign was to raise awareness about the importance of maternal nutrition and care during the 1000-day window from conception to a child's second birthday. The campaign sought to establish Elevit, a prenatal multivitamin brand by Bayer, as a trusted partner in this journey and encourage expectant and new mothers to prioritize their health for the well-being of their babies.
- Expectant mothers seeking guidance on prenatal care and nutrition.
- New mothers looking for resources on postnatal care and breastfeeding support.
- Parents planning to start a family, seeking information on preconception health.
Video Production Strategy:
- Concept Development: We collaborated closely with Bayer's marketing team to refine the campaign's core message and identify the key emotional triggers that resonate with the target audience. The overarching concept focused on the journey of motherhood and the lasting impact of early care on a child's development.
- Scriptwriting: Our skilled scriptwriters crafted compelling narratives that captured the challenges, joys, and moments of bonding between mothers and their babies during the 1000-day period. The scripts were designed to evoke emotions while conveying essential healthcare information.
- Storyboarding: To ensure visual coherence, we created detailed storyboards for each video, outlining the scenes, camera angles, and transitions. This helped in visualizing the final product and aligning our team's efforts.
- Casting and Location Scouting: We conducted meticulous casting sessions to find authentic actors who could portray the journey of motherhood convincingly. Additionally, we scouted locations that complemented the narrative, adding depth and authenticity to the storytelling.
- Filming and Production: Our video production crew utilized state-of-the-art equipment to capture high-quality footage. We employed a mix of cinematic techniques, including slow-motion, time-lapse, and close-ups, to enhance emotional impact.
- Editing and Post-Production: Our skilled editors pieced together the footage, combining it with emotionally resonant background music and subtle sound effects to craft impactful videos. We also incorporated animated infographics to present healthcare information clearly.
- Brand Anthem Video: A visually striking video encapsulating the overarching message and emotional essence of the campaign.
- Three Stages of Motherhood Videos: Three individual videos, each focusing on a specific stage: preconception planning, pregnancy, and breastfeeding. These videos delved into the unique challenges and joys experienced by mothers during each phase.
- Social Media Shorts: Short, shareable clips tailored for various social media platforms, aiming to create a buzz and encourage organic sharing.
The Elevit 1000 Days campaign garnered widespread attention and positive feedback. It successfully communicated the importance of maternal health and nutrition during the critical 1000-day window. The emotionally charged videos resonated with the target audience, driving increased brand engagement and establishing Elevit as a trusted partner in maternal care. The campaign achieved significant reach on social media, generating valuable user-generated content through shares and comments.
The video production project for the Elevit 1000 Days campaign stands as a testament to our team's creative capabilities and commitment to delivering impactful messages through visual storytelling. We are proud to have played a part in promoting the health and well-being of mothers and their babies while contributing to the success of Bayer's digital marketing efforts in the healthcare sector.