A lot of thought and passion goes into the brands we build. Consumers today are far more aware, opinionated and have a plethora of choice when it comes to choosing a brand. This is why it is important to understand how one goes about building a brand persona. No matter the size of the business, whether a large global MNC or a start-up, every brand has a story to tell.
We at ThinkLab, believe that it takes more than just a set vision and mission statements for your brand to connect with your desired audience. Imbibing the values that define your brand, narratives should be built that help make it interactive, approachable and relatable.
So as we begin to redefine and give shape to your brand story and persona, we will be there every step of the way. Right from the discovery process to drawing out an initial strategy, we will create and craft your brand identity with the utmost care. The look and feel will then be translated into logo design, typography and other graphical devices keeping it consistent with the derived persona.