The campaign theme ‘Committed to You’ was developed to articulate a long-term commitment of Pfizer to healthcare, progress and community in Saudi Arabia. Design elements were created to work cohesively across digital and print platforms, ensuring consistency while allowing flexibility for different messages and formats.
Design hierarchy focused on clarity and accessibility, ensuring key messages were immediately visible while supporting a strong, recognisable campaign identity.
Colour systems, typography, layouts, and templates were designed to work together seamlessly across platforms.
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