The campaign theme ‘Committed to You’ was developed to articulate a long-term commitment of Pfizer to healthcare, progress and community in Saudi Arabia. Design elements were created to work cohesively across digital and print platforms, ensuring consistency while allowing flexibility for different messages and formats.
This project involved end-to-end branding for the annual sales event, from theme conceptualisation to on-ground and digital assets.
Design elements ensured consistency across touchpoints while supporting varied content.
Visual designs, layouts, and messaging worked together to create a unified experience.
Design hierarchy focused on clarity and accessibility, ensuring key messages were immediately visible while supporting a strong, recognisable campaign identity.
Colour systems, typography, layouts, and templates were designed to work together seamlessly across platforms.
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